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Both are Swiss companies. The GmbH is the usual form for an operating business with a smaller capital base. The AG is often chosen for holdings, outside investors or a more formal board.
Both are Swiss companies. The GmbH is the usual form for an operating business with a smaller capital base. The AG is often chosen for holdings, outside investors or a more formal board.
Shareholders of an AG are not listed in the commercial register. GmbH owners above a legal threshold are. In both cases the bank still knows the beneficial owner.
The right form depends on capital, governance and how the company will actually work — not on a slogan. We discuss it before formation, with Swiss counsel where the file needs it.